Burq brand guidelines

How to use the Burq logo, colors and type. Download the logo files, keep clear space around the mark, and don’t recolor it.

Clear space and size

Give the logo room. The unit of clear space, x, is the small corner shape in the mark, one third of the mark’s height.

xx
  • Keep x clear on every side. No text, images, edges or other logos inside that space.
  • Scale it as one piece. Resize the logo proportionally, with the mark and wordmark locked together.
  • Go to the mark when space is tight. When the wordmark gets too small to read comfortably, use the mark on its own.

Logo misuse

Use the logo files as supplied. A few things to avoid:

Don’t recolor the mark or the wordmark.
Don’t stretch, squash or distort it.
Don’t rotate or tilt it.
Don’t add shadows, glows, outlines or other effects.
Don’t put the full-color logo on dark or low-contrast backgrounds. Use the white logo.
NEW
OFFER
Don’t crowd it with borders, text or other graphics.

Color

Burq Blue leads, supported by Ink and white, with quiet neutrals and a small set of accents. Select a swatch to copy its hex value.

Core

Neutrals

Accents

Typography

Burq sets everything in Poppins. Headlines run in Medium or Semibold with slightly tight letter spacing. Body copy runs in Light or Regular with generous line height.

Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 $%&?!
Get Poppins on Google Fonts
Semibold 600Section headlines
Medium 500Page headlines, names and labels
Regular 400Buttons, captions and interface text
Light 300Body copy
Every product. All reading from the same decision.

Burq is the company writing the third record: why every order moved the way it did, written down and checkable, on every order it moves.

Headline · Medium 500 · tracking −3%Body · Light 300 · line height 1.7Accent · Burq Blue

The name

Burq means lightning across the Semitic languages. In copy, write it with a capital B. The all-lowercase burq belongs to the logo.

Burq

Correct in headlines, body copy and press materials, including at the start of a sentence.

BURQ

Avoid all caps, and avoid the lowercase burq in running text.

Downloads

Logo files

Everything in the Burq logo pack, ready for light, dark and brand-blue backgrounds.

  • Full-color logoSVG, PNG
  • White logoSVG
  • Blue markSVG, PNG
  • White markSVG, PNG

Brand questions

For questions about using the Burq brand, or for press and media inquiries, email our team.

marketing@burqup.com